Ethical Dilemmas

A. I used the “Ethical Decision-Making Guide” by Kathy Fitzpatrick to address the ethical dilemma of recording.

  1. 1.     Define the specific ethical issue/conflict: The ethical conflict is how to record interviews in a way that is both legal and ethical.
  2. 2.              Internal/external factors
  3. a.     Reputation (internal): A reporter’s credibility will certainly be compromised if the information is obtained or recorded without the direct consent of those recorded. Furthermore, sources will not be open to further interviews with underhanded reporters.
  4. b.     Legality (external): in states like California, two parties must consent to the recording of a conversation. If this is breached, the reporter may face not only damage to their reputation, but potential legal consequences depending on the state where the consent was not given.
  5. 3.      Key Values
  6. Honesty: A reporter must explain to a interviewee how they are to be recorded beforehand.
  7. Expertise: A reporter must utilize their best knowledge skillset while working. A good reporter will always work towards a higher credibility, mutual understanding and a positive relationship with diverse audiences and institutions.
  8. Fairness: Fairness must be incorporated into all interactions with clients, employers, competitors and the general public
  9. Respect: The right to free expression and opinions must be upheld.
  10. 4.     Affected Parties:
  11. The interviewee could be negatively affected by the release of unconsented information. It could be a poor reflection on them individually and the organization they represent. If they accidentally speak slanderously about the organization they represent and their supervisor sees the report, they may lose their job in addition to hurting the organization’s reputation
  12. The reporter will lose their credibility and face legal consequences if they record an interview without a party’s necessary consent in regard’s to the state’s code of compliance.
  13. 5.     Ethical Principles:
  14. Free Flow of Information: A reporter must preserve communication’s integrity by maintaining complete honesty and accuracy.
  15. Disclosure of Information: A reporter must maintain honesty and accuracy and avoid deceptive practices in all communication.
  16. Safeguarding Confidences: Maintain a client’s trust by protecting their confidential and private information, along with the reporter’s own information.
  17. 6.     Decision:
  18. a.     A professional reporter will realize that one exclusive, trust-breaking scoop that would compromise their integrity and potentially the well-being of the subject is not worth damaging their overall reputation over and should stick to honest and fair reporting techniques. 


SEO: GYMR embraces diversity

Summary Blurb: GYMR incorporates diversity into their internal workforce and external image for a thorough diversity image.


The diversity difference


Diversity is the inclusion of different peoples within a shared community. Diverse identifying traits include religious groups, races, ages, genders and ethnicities. Diversity opens up our minds to accepting the perspectives of others to help shape our own opinions. In public relations, it is key to consider the diverse individuals your message reaches. For more about public relations and diversity, visit:


Photo courtesy of:       The Inclusion and Diversity Course Transformation Project


























Geller, GYMR Diversity. Pg 2.


GYMR: Diversity in practice


GYMR incorporates diversity by meeting the public relations needs of different types of groups including both the young and old. Similarly, the inclusion of various types of healthcare PR allows GYMR’s team to see the overall healthcare industry as a whole and therefore serve their clients in a more informed way. Their diverse public relations experience is viewable at:


GYMR diversity in action


            The constant incorporation and expansion of diversity in the workplace is a trait GYMR prides itself on. Visible on GYMR’s website, , a diverse staff joins together to produce a united and effective team. GYMR’s diverse team brings a multitude of fresh perspectives for innovative results and the success of these efforts is clear. In 2010, GYMR received the Washington Women In Public Relations’ PR Woman of the Year award. This emphasizes the success of gender diversity in the workplace. More about this award is accessible at:


GYMR language lesson

            In healthcare public relations, maintaining a sensitivity toward those with disabilities is an especially important aspect of the job. provides an excellent guide to what language is appropriate and offensive.


I. Social Media Strategy For Job/Career

SEO: GYMR Public Relations

Summary Blurb: GYMR specializes in health, health care and social issue related public relations. Based in Washington, DC, GYMR prides itself on its traditional and social media and collaboration skills in order to produce the best results for clients.


GYMR’s recipe for results

Client satisfaction through quality messages


Keeping clients satisfied is no easy feat, but GYMR accomplishes this by combining teamwork collaboration, innovation and an eye on their media. Finding the right print and social media outlets GYMR the quality results that keep client retention high. GYMR’s twitter is a testament to their dedication to social media strategy.


Social Media opportunities


Today, it is impossible to have an effective public relations without a social media presence. Powerful public relations companies like GYMR can utilize the available social media tools including:






                                        Geller, GYMR Social Media. Pg 2.


Health is wealth


            GYMR’s dedication to health-related industries including Every Child Matters is enhanced through social media. GYMR understands the intersection between public relations and public policy. By combing knowledge of these two fields, GYMR has helped push their clients issue forward by demonstrating the value of advanced medical technology to Capitol Hill. Furthermore, they make their solutions accessible to web-users. For more on GYMR’s efforts:



No if and or cigarette butts about it


            GYMR’s clients aim to make the world a healthier place. For over a decade, GYMR and Tobacco-Free Kids have advocated for youth leadership and activism against tobacco usage, improving the quality of life for the kids they reach. These results can be seen at